About us

Subdued is a brand for playful, effortless and classy teenage girls.

Since the 90’s we've constantly tried to offer our girls something special that adds that extra touch to every outfit to set it apart from run-of-the-mill mainstream fashion.

Our customer's lifestyle is our most important inspiration and leads to every decision we make.

Subdued designers are Italian, taking inspiration from the Italian lifestyle.

The company operates in Italy and Europe with a retail network of more than 130 stores, including important flagship stores in major international cities like Paris, London, Barcelona, Madrid, Amsterdam.