Subdued is a brand for fun-loving, strong and independent teenagers.

Teens, their universe and lifestyle are what inspire our designs.

Founded in the 90’s in Italy, we have always aimed to bring something special to each piece of clothing making it unique and different from the mainstream. Our design team is Italian and Italian heritage shines through everything we do.

We operate in Italy, Europe, and Asia with a retail network of over 130 stores, including major flagship stores in international cities such as Paris, London, Barcelona, Madrid, Amsterdam, and Shanghai.